Dom Martinez is a Principal at Strategy Collective, with 7+ years of experience in digital marketing. She's known for crafting winning strategies that help to build and elevate healthcare brands so they drive success in the competitive market. Dom is passionate about the world of marketing and committed to creating impactful brand stories for her clients.

Rex White is the Director of Development & Technology at Strategy Collective. He brings over 20 years of experience in web development and internet marketing. Prior to his technology career, he served as a Corpsman (medic) and EMT in the Navy. Rex is driven by a desire to maximize marketing efforts for clients through various technology channels.

We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,

Meet Katelyn Perez, the vibrant force behind our SEO strategies at Strategy Collective. A graduate of Florida International University, she has been navigating the dynamic realm of organic search for over three years. Prior to joining, KP was a lead technical SEO specialist at a boutique digital marketing agency in sunny South Florida. With a passion for SEM and creating SEO strategies, she has the ability to produce original content for blogs and top-level webpages created with search engines, users, and client objectives in mind. Katelyn's passion and expertise in SEO make her the go-to expert in optimizing client's online visibility. When she's not fine-tuning websites for success, she can be found running around Miami with her Siberian Husky, Olive, perfecting a new dinner recipe, or under a palm tree with a book in hand. 

Whitney Ratcliff is the Director of Project Management at Strategy Collective. With ten years of marketing project management experience, she's had the privilege of working with incredible clients across many industries, including healthcare, IoT, finance, executive search, and live event production. She's driven by a passion for agency operations, system and process improvement, and providing solutions to enhance our project and team efficiency. When she's not crossing off items from her StrategyCo to-do list, you can find her tending to her plants, strolling through a local artists' market, or hiking beautiful northern New Mexico with her husband, Ryan, and Mini Australian Shepherd, Memphis.

We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives,

For as long as I can remember, I've loved the art of storytelling. It began when I discovered the magic of reading and realized how a sentence could be a gut punch or a rallying cry. I started writing stories of my own, learning how nuances of language can transform meaning. My passion for writing eventually drew me to marketing, where I've spent the last 10+ years building connections with people by crafting compelling narratives.

As a web developer at Strategy Collective, I believe that a website should be intuitive and visually appealing, seamlessly bridging the gap between user experiences and business goals. With a relentless pursuit of knowledge, I'm constantly seeking new tools and techniques to refine my skills and ensure my work remains at the forefront of industry standards.

Bringing more than a decade of experience in website projects, digital marketing, graphic design, and operations management, Jeremy serves as the Website Project Manager at Strategy Collective. With a proven track record of leading award-winning digital marketing projects, he is your assurance of on-time project delivery and unmatched quality. Your website serves as one of the most critical assets for your business, and Jeremy strives to ensure that it reflects the objectives and identity of your brand, while consistently exceeding your expectations.

I am a Content Writer and Editor at Strategy Collective, bringing 4+ years of copywriting experience to the healthcare marketing realm. I am constantly pursuing new opportunities to provide fresh and engaging content that sets our clients up for success.

Ryan is the Analyst you want in your corner for local SEO. He’s the secret sauce behind your local business’s online success, all while donning plant-themed sweatshirts. In his free time, he enjoys stretching out on his yoga mat and sharing nerdy memes with fellow SEO enthusiasts.

Introducing Nicole, a Senior Account Strategist joining the team at Strategy Collective. With over a decade of experience in the intricate realm of healthcare, Nicole is dedicated to redefining the future of healthcare marketing. She seamlessly blends analytical precision with insightful creativity to meet business objectives. Beyond the boardroom, Nicole finds joy in exploring the vibrant city of Dallas with her fiancé and cherished four-legged companion. Nicole's passion and expertise in healthcare marketing and strategy make her the go-to expert for optimizing online visibility. Join her on this exhilarating journey where innovation meets experience, and let's redefine the future of your healthcare practice together.

With 15 years of experience in the creative industry, I'm a Senior Designer with a keen eye for detail and a talent for crafting compelling visuals. I thrive on translating complex ideas into clear and impactful narratives, collaborating closely with teams to bring concepts to life. My career spans various mediums, from advertising campaigns to digital experiences, always ensuring a cohesive and visually stunning brand identity.

During my 14 years of experience in digital marketing, I have had the opportunity to develop strategies for clients and create campaigns that led to success and goal achievement. When not working on digital paid media strategy, I love watching sports, listening to music, and exploring Arizona with my husband and our two senior chihuahuas.

Jill is a Senior Web Developer at Strategy Collective with over 13 years of experience in the field.  She has built her skills working on a variety of website projects. Prior to becoming a developer, she taught 7th and 8th grade science in central Phoenix.  Jill is driven by a desire to create quality websites that help organizations achieve their goals.

Alex Box is an experienced website optimization professional with over 15 years of experience. He joined Strategy Collective as a Marketing Analytics Manager in April 2024. Alex has extensive experience in managing data analytics projects for small start-ups to large enterprises. He is passionate about using data to make informed decisions. Alex enjoys volunteering his skills for local non-profit organizations in his free time. 

Hannah Ashby is the Digital Project Coordinator at Strategy Collective. She has six years of experience in marketing project management. Drawing on her six years of managing marketing projects, Hannah excels in keeping projects moving, optimizing processes, and fostering a collaborative environment where everyone can do their best work. In her free time, Hannah loves reading, hiking the gorgeous Utah mountains, and spending quality time with her husband and their greyhound, George!

Kariel Granger is the Marketing Coordinator at Strategy Collective. With a solid foundation in managing local marketing initiatives, followed by three successful years running her own boutique digital marketing agency, she brings a diverse skill set to the role. Passionate about crafting compelling narratives and building engaged online communities, Kariel is dedicated to creating impactful marketing campaigns that inspire and connect. Her ability to blend creative storytelling with data-driven strategies sets her apart in developing effective marketing solutions. When she’s not immersed in the world of marketing, Kariel explores new cultures through food and travel, sharing her adventures through captivating content. 

Brandon is a passionate and seasoned marketing strategist with a proven track record of transforming brands to reach higher potentials. Brandon began his nearly 20+ year career in yellow page advertising, and as marketing and advertising evolved, he never stopped learning and adapting to the ever-changing landscape. He made strides in the digital marketing world while leading account service for a local ad agency in Dallas, Texas, for five years before becoming a marketing executive at a Texas-based dental organization. There, he was inspired, along with other executives, to position the company for M&A, helping to scale the business from $20M to $30M within three years. Brandon is an avid growth architect and champion for change. Most recently, he has led positive cultural shifts, fostering collaboration and empowering teams to achieve their full potential at a private-equity-backed DSO. This, combined with his digital marketing prowess with everything from paid ads to SEO, allows him to excel at crafting and executing omnichannel marketing strategies that generate leads and drives business growth. As a results-oriented leader, he has nurtured talent and fostered leadership while managing multi-million dollar budgets and delivering significant impact on ROI.

Kendal Taylor is a Local SEO Analyst, dedicated to helping businesses amplify their local presence. With over five years of digital marketing agency experience, Kendal has a passion for creating compelling content optimization and technical SEO enhancements to increase local engagement. When she isn't immersed in the world of SEO, you'll find her exploring new local coffee shops with her two dogs.  

Vanessa Leikvoll is a professional writer and editor at Strategy Collective and has worked in content development and marketing for over 7 years. Passionate about empowering others, she has previously helped dozens of small businesses and healthcare professionals define their unique messages. With a Bachelor of Arts in Business Administration, a Health Coach certification, and an extensive professional background in corporate wellness, she brings a valuable blend of business acumen and wellness expertise to every content project she undertakes.

As a Digital Project Coordinator at Strategy Collective, I ensure projects stay organized, on track, and running smoothly from start to finish. I partner with the Sr. Project Manager and Agency Leadership to keep timelines clear, communication flowing effortlessly, and teams aligned. My focus is on simplifying the process and creating a seamless experience that helps everyone do their best work.

With more than a decade of experience, I excel at breaking down complex processes into clear, actionable steps and bringing structure to fast-paced projects. I love solving problems, improving workflows, and helping teams deliver outstanding results. Above all, I’m committed to building strong relationships and making sure the people I work with feel confident and supported every step of the way.