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  <!-- ============================================================
       HOMEPAGE — priority 1.0
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ============================================================
       CORE CONVERSION PAGES — priority 0.9
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/strategy-session</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ============================================================
       CAPABILITIES — hub-level pages 0.9, product pages 0.8
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/capabilities/fractional-marketing-leadership</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/closed-loop-paid-media</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/digital-qoe-due-diligence</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/enterprise-web-architecture</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/geo-local-seo-reputation</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/hipaa-data-ops-analytics</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/hubspot-for-healthcare</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/employer-brand-recruitment</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/brand-creative-studio</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/sc-pulse</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/capabilities/sc-signal</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ============================================================
       SPECIALTIES — all 0.9 (hub-level, primary service pages)
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/specialties/medical-surgical-specialties</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/dental-dsos</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/behavioral-mental-health</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/elective-aesthetic-medicine</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/hospitals-health-systems</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/womens-pediatric-family-health</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/post-acute-senior-care</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/veterinary-networks</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/specialties/life-sciences-b2b</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ============================================================
       IMPACT / CASE STUDIES — hub 0.9, individual 0.8
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/impact/case-studies</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://strategyco.com/impact/svp-veterinary-marketing-roi</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/impact/cvausa-national-cardiology-platform</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/impact/desert-spine-prp-growth-engine</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/impact/ifar-global-search-leadership</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ============================================================
       COMPANY — our-story/leadership 0.8, manifesto 0.6
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/company/our-story</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/leadership</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/manifesto</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/careers</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/careers/account-strategist</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/careers/sr-paid-media-manager</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/careers/director-of-marketing-data-analytics</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/company/careers/seo-analyst</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ============================================================
       INSIGHTS — hub 0.7, articles 0.7
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/insights/index.html</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/insights/capex-vs-opex-marketing</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/insights/gbp-posting-150-healthcare-locations</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/insights/strategy-collective-yext-unveil-pulse</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/insights/best-places-to-work-healthcare-2025</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ============================================================
       WORK PAGES — 0.6 (visual portfolio, secondary)
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/work/index.html</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://strategyco.com/work/amivie/index.html</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://strategyco.com/work/medrina/index.html</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://strategyco.com/work/desert-spine/index.html</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- ============================================================
       UTILITY PAGES — pricing 0.7, trust 0.6
       ============================================================ -->
  <url>
    <loc>https://strategyco.com/pricing-calculator</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://strategyco.com/trust-center</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

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