Pulse

Yext x Strategy Collective

Unlock Your Growth Blueprint for Multi-Location Healthcare

Pulse pairs the Yext platform with Strategy Collective’s proven multi-site healthcare playbooks to create one repeatable system for growth. The result is predictable, appointment-driven outcomes and ensures your practice is visible everywhere patients search—from Google to emerging AI-powered answer platforms like ChatGPT.

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  • 20-30% Average YOY Organic Growth
  • Appointment-Driven KPIs
  • Build Once, Deploy Everywhere
  • Playbooks, Not Dependencies

How the Program
Works:

The advantage:

We serve as the operational arm for your local marketing, providing full-cycle management of the Yext platform. You gain a single point of contact for world-class software, healthcare-specific strategy, and proactive support.

Why it matters:

Whether you are launching a new digital presence or optimizing an existing Yext account, we unify your software and strategy into one streamlined agreement. This eliminates the gap between having the technology and actually seeing the results.

Your lift: Turnkey onboarding.

We handle the heavy lifting. One alignment call and a simplified agreement are all it takes to activate your growth engine.

Program Overview

What is Pulse?

For multi-location healthcare, inconsistency is the enemy of growth. Pulse is a joint program from Yext and Strategy Collective that turns fragmented local marketing into a measured, repeatable system. We unify your location data, directory listings, reviews, and market playbooks to help you achieve predictable, appointment-driven outcomes. The result is real, measurable growth at scale. Build once. Deploy everywhere.

Platform + Playbook: A Partnership
Built for Results

Multi-site healthcare groups need more than just software — they need a repeatable system. This partnership delivers exactly that:

  • Yext provides the powerful, centralized technology.
  • Strategy Collective provides the expert-led playbooks and operational cadence.

Together, we install a single, powerful growth rhythm across all your markets, ensuring consistent execution and measurable outcomes.

Core Program Advantages

startup

Standardize with Speed.

Deploy one growth playbook across all locations and providers. This eliminates performance variance, strengthens governance, and ensures brand integrity at scale.
dashboard (1)

Accelerate De Novo and Add-On Value.

Rapidly integrate new locations and onboard providers onto the system, achieving brand alignment and measurable marketing impact in record time.
Frame 2

Achieve Faster Wins.

See tangible results from data cleanup, GBP optimization, and increased review velocity within the first 30–60 days.
focus

Focus on What Matters.

Appointments. Our reporting rhythm is tied to what matters—booked visits, not just clicks.
system-update

Operate with Confidence.

Our entire system is built for healthcare, with HIPAA-aware processes, role-based permissions, and full audit trails for total compliance.
ai

AI-Ready for What's Next.

Your data is continuously synced to the Yext publisher network, including emerging AI platforms like ChatGPT. We future-proof your presence, ensuring you're visible not just in searches today, but in the answers of tomorrow.
Products Included

The Technology Driving Your Growth

Pulse activates and optimizes your entire Yext technology stack, transforming individual tools into a single, cohesive growth engine. We manage the platform to ensure every component works in concert to achieve one primary goal: driving more appointments.

listings
Listings
Establish a single source of truth for all location and provider data. We ensure flawless accuracy across the digital ecosystem, eliminating duplicates and optimizing every profile for maximum visibility.
social
Social
Engage local communities with a consistent and on-brand voice. We manage a steady cadence of content, including Google Business Profile posts, with built-in guardrails to ensure every message is compliant and effective.
review
Reviews
Build a 5-star reputation that drives patient choice. We deploy automated workflows to generate more reviews, respond professionally at scale, and track sentiment to protect your brand.
Frame 3
Chat
Guide patients from question to conversion, 24/7. Our compliant, AI-powered chat answers common questions and seamlessly routes patients to the right service line or scheduling portal.
Frame 4
Pages
Convert high-intent search traffic into appointments. Scalable, templated location/provider pages with structured data and UTM discipline built-in.
competitor
Scout
Make smarter, data-driven decisions. We leverage Yext AI tools for AI-powered insights to identify content gaps, spot competitive trends, and uncover the next-best action to take in every market.

Find the Plan That’s Right for You

Choose the plan that fits your growth ambitions. All Pulse plans include a managed Yext subscription and are designed to provide specialized strategic support and measurable results.

Our Plans

Monthly
Annually
Foundation
Growth
Market Leader (Most Popular)
Pricing
Managed Subscription Base
$69 /entity/mo
$99 /entity/mo
Who it's for
For organizations that want a fully managed Yext foundation with a trusted partner to oversee data integrity and platform health.
Get Started
For organizations ready to turn local search into a patient acquisition channel through active reputation management and GBP optimization.
Get Started
For organizations demanding total market dominance. A full-scale strategy designed to capture high-intent traffic and outpace competitors across every location.
Get Started
Foundation
Pricing
Managed Subscription Base
Who it's for
For organizations that want a fully managed Yext foundation with a trusted partner to oversee data integrity and platform health.
Get Started
Growth
Pricing
$69 /entity/mo
Who it's for
For organizations ready to turn local search into a patient acquisition channel through active reputation management and GBP optimization.
Get Started
Market Leader (Most Popular)
Pricing
$99 /entity/mo
Who it's for
For organizations demanding total market dominance. A full-scale strategy designed to capture high-intent traffic and outpace competitors across every location.
Get Started
Foundation
Growth
Market Leader
Core Features
End-to-End Platform Management
Dedicated Account Manager
Client Support Portal
Monthly "Beat" Performance Dashboard
Active Management & Growth
Proactive GBP Optimization (Posts, Q&A, Services, Photos)
Review Response Strategy & Execution
Advanced Local SEO & Reputation Reporting
Strategic Dominance
Localized Content & SEO Strategy
Proactive Citation Building & Cleanup
Quarterly Deep-Dive Strategy & Analytics Sessions
Save 15% with Annual Plan
Foundation
Growth
Market Leader (Most Popular)
Pricing (Annual)
Managed Subscription Base
$59 /entity/mo
$84 /entity/mo
Who it's for
For organizations that want a fully managed Yext foundation with a trusted partner to oversee data integrity and platform health.
Get Started
For organizations ready to turn local search into a patient acquisition channel through active reputation management and GBP optimization.
Get Started
For organizations demanding total market dominance. A full-scale strategy designed to capture high-intent traffic and outpace competitors across every location.
Get Started
Foundation
Pricing (Annual)
Managed Subscription Base
Who it's for
For organizations that want a fully managed Yext foundation with a trusted partner to oversee data integrity and platform health.
Get Started
Growth
Pricing (Annual)
$59 /entity/mo
Who it's for
For organizations ready to turn local search into a patient acquisition channel through active reputation management and GBP optimization.
Get Started
Market Leader (Most Popular)
Pricing (Annual)
$84 /entity/mo
Who it's for
For organizations demanding total market dominance. A full-scale strategy designed to capture high-intent traffic and outpace competitors across every location.
Get Started
Foundation
Growth
Market Leader
Core Features
End-to-End Platform Management
Dedicated Account Manager
Client Support Portal
Monthly "Beat" Performance Dashboard
Active Management & Growth
Proactive GBP Optimization (Posts, Q&A, Services, Photos)
Review Response Strategy & Execution
Advanced Local SEO & Reputation Reporting
Strategic Dominance
Localized Content & SEO Strategy
Proactive Citation Building & Cleanup
Quarterly Deep-Dive Strategy & Analytics Sessions

* An 'entity' refers to a single location or provider profile within the system. For example, a single provider who practices at two clinics would be counted as two separate entities.

Available Add-Ons for Any Plan

Need to go deeper in a specific area? We offer a range of add-on services that can be scoped to your specific needs.
development

Yext Pages Development

Let us build and manage high-converting location, provider, and landing pages for you.
competitor

Yext Scout - Advanced Competitor & Market Intelligence

Unlock deeper insights into what your competitors are doing and where the market is heading.
gbp

Daily GBP Posting

Upgrade from weekly to daily posts for maximum visibility and engagement in competitive markets.
paid-media

Paid Media Management

Launch and manage localized ad campaigns to drive immediate patient volume.
website

Custom Website & Content Projects

Need a new section of your website built out or a specific content campaign developed? We can help.
leadership

Fractional Marketing Leadership

Get executive-level strategic oversight without the full-time cost. A Fractional VP of Marketing will help guide your team, set your growth strategy, and ensure all marketing efforts are aligned with your business objectives.
ai-power-content

Custom SEO & AI-Powered Content

Go beyond local search with advanced SEO programs. We develop custom strategies and leverage AI to create high-performing content that captures demand for your most valuable service lines.
support

1:1 GBP Verification, Suspension, Escalation Support

Receive Local GBP expertise and escalated support for Google Business Profile verifications, suspensions, and support escalations.
Onboarding & Success Milestones

Your Path to a Predictable Rhythm

Our process is designed for speed and impact, following a simple model: Audit → Prioritize → Sprint. Expect to see quick wins and initial results within the first 30–60 days.
Days 0–7

Kickoff & Alignment

Days 8–21

Foundational Data Health

Days 22–45

Activating the Growth Engine

Days 60–90

Achieving a Predictable System

The Goal:

Establish a clear performance baseline and ensure a seamless activation of your Yext platform and Pulse management.

What Happens:

Whether we are launching a new Yext instance or optimizing an existing one, we begin with a deep dive into your KPIs. We handle the technical heavy lifting—from data integration to security protocols—so your team can focus on patients, not software.

What We Deliver:

  • Seamless platform activation and backend configuration.

  • Project roadmap focused on appointment-driven outcomes.

  • Secure, HIPAA-compliant environment setup.

  • Full-stack access to the Pulse ecosystem.

The Goal:

Build a single source of truth for your brand online.

What Happens:

We benchmark and audit all locations, providers, and competitors, then (optionally) cleanse and standardize all location and provider data, removing duplicates and inconsistencies. This creates a solid foundation for growth and ensures your brand is accurately represented across every platform.

What We Deliver:

  • A comprehensive audit of your locations, providers, and competitors, delivering a clear benchmark of your current performance and immediate opportunities.
  • Cleaned and standardized dataset for all locations and providers
  • Removal of duplicate or conflicting listings
  • Baseline visibility and reputation report to track progress

The Goal:

Turn on the systems that build reputation and drive patient acquisition

What Happens:

Automated review campaigns go live, location and provider GBP and listings are optimized for conversions, and your first Beat Report arrives—showing early wins in listing accuracy, review growth, and local search visibility. Momentum builds as the engine starts generating results.

What We Deliver:

  • Live, automated review generation campaigns
  • Address the highest-priority issues found in your audit
  • Optimized location and provider pages
  • First “Beat Report” highlighting measurable lifts in listings, reviews, and visibility

The Goal:

Transition from a project to a fully operational, scalable marketing engine.

What Happens:

Your growth engine is now predictable and self-sustaining. SOPs are in place, marketing cadences run smoothly, and a quarterly strategic rhythm is established to maintain consistent growth and maximize ROI.

What We Deliver:

  • Finalized SOPs for your team
  • Fully operational system with active marketing cadences
  • Quarterly strategic rhythm for continuous, scalable growth
Contracts & Support

A Simpler, More Powerful Partnership

Contracts & Value

Pulse simplifies your tech stack. You receive one agreement that covers your Yext license and Strategy Collective’s management services. For current Yext customers, this is a seamless transition at renewal; for new customers, it’s a turnkey way to launch with the industry's best technology and strategy in one go.

Your New Support Model

With Pulse, support is elevated. You’ll have a dedicated Strategy Collective account manager as your main point of contact, plus direct access to our client portal for seamless communication. Through our firm, you gain access to a specialized pod of experts—covering local SEO, reputation management, web development, paid media, and social media—that works proactively to maximize your results.

Who is Strategy Collective?

Strategy Collective is the integrated operating arm that builds and runs the growth engines for multi-location healthcare. We were built to succeed where traditional agencies fail, replacing surface-level marketing with entrenched, cross-functional expertise. By combining deep knowledge of the healthcare market, operations, technology, practice and patient acquisition, we design and run the systems that generate a predictable, appointment-driven growth. We don’t just advise multi-location healthcare organizations like PE-backed platforms, MSOs, and DSOs—we are accountable for their results, delivering scalable, measurable success, location by location.

Frequently Asked Questions

The Pulse Program with Yext & Strategy Collective

This section answers common questions about the Pulse program and the introduction of Strategy Collective as your strategic partner to help you maximize the value of your Yext investment.

Getting Started

Q: Why is this partnership happening?

The Pulse program was created to solve the gap between software and execution in healthcare. The goal is to turn fragmented local marketing efforts into a measured, repeatable system that drives predictable, appointment-driven results.

Q: How is the program billed?

Pulse is an all-in-one program. Your Yext subscription is managed and billed through Strategy Collective. This ensures your pricing is optimized and your support is integrated.

Q: Who is Strategy Collective? 

Strategy Collective is a growth partner specifically for multi-site healthcare organizations—from independent physician groups to health systems. They act as part agency and part operating arm to help provider groups turn marketing into a scalable system. They are Yext experts who specialize in serving growth-stage healthcare organizations across 10–300+ locations, including MSOs, DSOs, and specialty practices.

Q: Do I have to do anything right now?

Just a quick intro call with Strategy Collective (you can schedule with us here). We’ll align on your goals and share how Pulse can support them.

Program Details: Pulse

Q: What is the Pulse program? 

Pulse is a joint program from Yext and Strategy Collective that turns fragmented local marketing into a measured, repeatable system. We unify location data, directory listings, reviews, and market playbooks so multi-site healthcare organizations—from independent physician groups to health systems—achieve predictable, appointment-driven outcomes, not one-off bursts.

Q: What Yext products and marketing functions are included? 

The Pulse program is designed to manage and optimize your entire local digital presence. This includes strategic management of Yext products like Listings, Reviews, Pages, Social, and Scout to drive growth.

The program focuses on six core areas:

  • Data Health & Coverage: Governance of location and provider data, including cleanup of duplicates and standardizing categories.
  • GBP Excellence at Scale: Full optimization of Google Business Profiles, including posts, Q&A, services, and photo hygiene.
  • Reputation System: Implementing review acquisition flows and developing response playbooks.
  • Local Demand Plays: Using priority keyword maps and location-level landing pages to drive demand.
  • Measurement & Rhythm: Providing weekly, monthly, and quarterly reports focused on appointment-led KPIs, not just clicks.
  • Enablement & Governance: Creating SOPs, brand guardrails, and onboarding kits for new locations to ensure consistency.
Q: What is the support model?

Your support path is enhanced through our partnership. You will have a dedicated Strategy Collective account manager as your primary point of contact. You also gain access to our client portal for direct communication with our team, which includes a pod of healthcare marketing experts specializing in local SEO, reputation management, creative, web development, paid media management, and social media.

Q: What does the onboarding process look like? 

Our process is designed for speed and impact: Audit → Prioritize → Sprint. You can expect to see quick wins and initial results within the first 30–60 days. During this time, we will also build the foundation for long-term success by standardizing playbooks, SOPs, and reporting dashboards.

Operations & Logistics

Q: How is patient data and HIPAA compliance handled? 

Strategy Collective is built for the complexities of healthcare. We offer healthcare-native execution with a deep understanding of compliance and security. Our team operates with full HIPAA awareness and an enterprise-ready security posture. All work is managed within Yext’s secure platform, and a Business Associate Agreement (BAA) will be in place as required.

Q: Who should I contact to learn more?

If you are a current Yext customer, you can reach out to your Yext account team or Jeff Cohen (jcohen@yext.com). If you are new to both Yext and Pulse, Schedule your intro here to speak directly with the Strategy Collective team.

Ready to Put Your Growth on a Predictable Beat?

A quick intro call with our team is the best way to get started. We’ll align on your goals and share exactly how the Pulse program can support them

Schedule Your Intro

Already a Yext customer and prefer to start with your Yext team? Please reach out to Jeff Cohen (Director of Strategic Partnerships, Yext - jcohen@yext.com). Jeff will be happy to answer any other questions from Yext and help schedule an introduction about Pulse with the Strategy Collective team.

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